What changed
Customer, competitor, company, market, and cultural intelligence.
Managed marketing intelligence · $299/month
Spend less on marketing. Make more from it.
The Luminol researches your customers, competitors, and market, finds where your marketing money should go, and gives your team the exact plan to act on it.
Deep research, commercial opportunities, budget decisions, campaigns, production briefs, measurement rules, and a growing intelligence record. One complete monthly system for $299.
- $299/month
- Deep research handled
- Budget waste exposed
- Exact execution plan
This month's money decision
Spend here. Stop there. Build this.
Broad “reliable service” claims are saturated. Aster can own a higher-value, provable standard: inspection-readiness.
GrowReach facility managers before high-stakes
inspections.
CutStop funding generic awareness built on category
sameness.
BuildFour briefs, one build order, one measurement plan.
Intelligence base
CompanyBuyersCompetitorsMarket + cultureProven mechanisms
Illustrative example. Not a client result, savings estimate, or performance promise.
Every month, The Luminol gives you
Five answers your marketing team can use immediately.
One managed cycle turns deep research into commercial decisions, execution, measurement, and company knowledge that carries forward.
Where the money is
What to grow, cut, shift, and build with the next dollar.
What to do
The strongest commercial opportunities and the priority plan.
How to execute it
Campaign, messaging, offers, briefs, channels, and measurement.
What we learned
A growing intelligence record that makes every cycle smarter.
The hidden cost of marketing
You pay once to figure marketing out. Then you pay again to execute it.
Research, competitor watching, customer analysis, tool-hopping, strategy meetings, and campaign briefing all happen before a single asset goes live. If the direction is weak, production and media spend compound the loss.
Paid hours disappear into detective work
Your marketer, freelancer, or agency burns valuable time finding, sorting, checking, and connecting the information before strategy can even begin.
The software stack keeps multiplying
Competitor tools, trend feeds, research platforms, AI subscriptions, and planning software each solve one slice of the same monthly thinking job.
Weak direction makes every later dollar worse
Copy, design, production, and media cannot rescue a generic position, weak buyer insight, bad timing, or a campaign nobody knows when to stop.
The Luminol is built to lower the cost of figuring it out and improve the value of what you spend afterward.
The business case
One $299 system. Three ways it can change the math.
The Monthly Intelligence Brief is built around marketing economics, not report volume.
Find stronger ways to make the market care.
Uncover unmet demand, sharper positioning, customer language, competitor whitespace, useful timing, and proven mechanisms your team can turn into commercial action.
Buy back your marketer's strategy hours.
Move recurring research, synthesis, competitive analysis, opportunity ranking, campaign planning, briefing, and measurement design out of your team's monthly workload.
Stop funding work the evidence cannot defend.
Use a do-not-chase list, minimum viable campaign, capacity checks, build order, and kill rules to reduce avoidable production, rework, tool, and media waste.
No marketing service can guarantee revenue or savings. The value comes from better evidence, less duplicated work, tighter priorities, and clearer rules for where money should and should not go.
Use your own numbers
How much does “figuring it out” cost you now?
Count only the monthly research and strategy hours your team could genuinely redirect, plus research or planning tools you could actually remove.
Your planning-cost scenario
Current monthly cost$750
The Luminol$299
Potential monthly difference$451
Paid hours redirected12 hours
With $150 in removable tools, The Luminol needs to buy back about 3 research hours at $50/hour to cover its fee.
This is a planning scenario, not a savings or revenue guarantee. Count only hours that can actually be reassigned and tools that can actually be removed. Production, media spend, and campaign results are separate.
The operating difference
Give your marketer a better place to start.
The work still needs to be executed. The difference is how much paid time and budget get burned before the right work begins.
Your team pays to rebuild the thinking.
- Spends hours gathering and reconciling research
- Moves between overlapping tools and open tabs
- Collects too many ideas without a commercial order
- Guesses which priority deserves production or media
- Builds disconnected assets and measures activity
Your team starts with the decision assembled.
- Opens one source-linked monthly intelligence brief
- Sees the three strongest commercial opportunities
- Knows what to grow, cut, shift, and build
- Receives assignable production briefs and build order
- Measures a revenue-relevant outcome with stop rules
The Luminol does not replace your marketing team. It gives them better decisions to execute.
Illustrative workflow comparison. Actual time, tool, and budget effects depend on the company and the information it supplies.
The Deep Research Engine
We research the business around your business.
We investigate broadly, verify what matters, and retain only the intelligence that can change a commercial decision. We do the giant search so your team does not receive a giant information dump.
Company reality
Offer, pricing, purchase path, positioning, proof, reputation, current assets, conversion friction, capabilities, constraints, and recent changes.
Buyer reality
Customer questions, exact language, desired outcomes, anxieties, objections, decision triggers, review patterns, praise, complaints, and unmet needs.
Competitive narrative
Claims, offers, proof, CTAs, conversion paths, repeated category language, visible weaknesses, customer complaints, recent moves, and open territory.
Market + cultural change
Seasonality, demand timing, economic or regulatory changes, buyer attention, relevant formats, creators, cultural signals, trend shelf life, and saturation risk.
Proven mechanisms
Real examples inside and outside the category, what earned attention or response, why it worked, what transfers, what not to copy, and where the risk sits.
Evidence verification
Material claims connect to sources. Facts, inferences, and hypotheses stay separate. Dates, limitations, confidence, conflicting evidence, and open questions remain visible.
01Evidence
→
02Commercial opportunity
→
03Decision
→
04Campaign
→
05Asset
Content is the last step. Evidence and commercial logic have to earn it first.
A complete fictional monthly brief
Open the product before you buy it.
This is a condensed but complete 14-section example for fictional company Aster Facility Systems. Every section connects research to money, action, measurement, and the next cycle.
Monthly Intelligence BriefAster Facility Systems
Commercial goalQualified facility walkthroughs
01 / Executive Brief
Own inspection-readiness before the category catches up.
Buyers fear small facility problems becoming visible at the worst possible moment. Competitors sell generic reliability. Aster can prove a more valuable standard.
GrowDemand before inspections
CutGeneric awareness
BuildThe Readiness Standard
- Why this
- Buyer fear, category sameness, and company proof converge.
- Evidence
- E02, E04, E07
- Confidence
- High
- Expected effect
- More qualified walkthrough interest
- Kill if
- Buyers reject inspection-readiness as irrelevant.
02 / Company Intelligence
Aster already owns the proof. It is buried inside operations.
Offer
Preventive facility service for multi-site operators.
Usable proof
Inspection checklists, service standards, documented response procedures, and before-and-after service records.
Conversion friction
The site leads with broad reliability language and hides the operating standard that makes the claim credible.
Constraint
The team can build three assets this month. The plan must reuse existing proof.
- Decision
- Make the operating standard customer-visible.
- Evidence
- E01, E03
- Confidence
- High
03 / Buyer Intelligence
The buyer is not purchasing maintenance. They are purchasing fewer bad surprises.
Buyer truth 01
“I need to know the building will not embarrass me when leadership walks through.”
Buyer truth 02
Small unresolved issues feel more dangerous near inspections, renewals, and executive visits.
Trust requirement
Visible checklists, clear escalation, and documented follow-through matter more than another reliability claim.
- Implication
- Lead with readiness and proof, not service volume.
- Evidence
- E02, E05
- Confidence
- Medium-high
04 / Competitor Moves
Three competitors are repeating the same promise.
CompetitorCurrent moveOpening
NorthLine“Reliable service” plus emergency responseNo readiness standard
ProCoreLow-friction quote and broad coveragePrice and convenience only
FacilityFirstTrust and experienced techniciansProof remains generic
- White space
- A named, provable inspection-readiness standard.
- Evidence
- E04, E06, E08
- Confidence
- High
05 / Market Signals
Inspection season gives the idea urgency, but the message has a shelf life.
Timing
Late-summer inspections and fall budget planning create a useful decision window.
Format signal
Practical standards and self-assessment tools are earning more trust than abstract thought leadership.
Shelf life
Use the inspection hook now, then broaden the standard into year-round operating readiness.
- Why now
- The buyer has a visible deadline and Aster can supply proof.
- Evidence
- E07, E09
- Confidence
- Medium
06 / Money Map
Move money away from category sameness and toward provable demand.
GrowInspection-readiness demand
CutGeneric reliability promotion
ShiftPlanning time into proof production
BuildA three-asset readiness campaign
- Required spend
- Reallocate existing monthly production budget.
- Required hours
- 10 to 14 production hours
- Confidence
- High
- Expected effect
- Clearer demand and less speculative production
07 / Opportunity #1
The Inspection-Readiness Standard
88/100
Customer need
Avoid visible facility failures during high-stakes moments.
Competitive gap
No reviewed competitor defines a measurable readiness standard.
Company proof
Aster already has the checklist, procedures, and service evidence.
- Commercial use
- Create qualified walkthrough demand.
- Confidence
- High
- Kill if
- Proof cannot support the standard.
08 / Opportunity #2
Response Transparency
74/100
Show exactly how Aster receives, escalates, resolves, and documents a service issue.
Strength
Credible and easy to prove with existing operations.
Why it lost
It answers a trust question but creates less urgency and less differentiated demand than readiness.
Carry forward
Use the response process as supporting proof inside Opportunity #1.
09 / Campaign Plan
Campaign: The Readiness Standard
Buyer tension
“I cannot afford a preventable facility problem at a high-stakes moment.”
Promise
Know what is ready, what is not, and what should happen before it becomes visible.
Mechanism
A practical readiness score built from Aster's operating checklist.
Proof
Service standards, documented response, and real inspection points.
Primary CTA
Book an Inspection-Readiness Walkthrough.
- Evidence
- E01, E02, E04, E07
- Confidence
- High
- Do not use
- Fearmongering, unsupported savings, or generic “peace of mind.”
10 / Production Briefs
Four assignable briefs. One coordinated job.
Teach the standard and make the risk useful.
Turn qualified interest into one booking action.
Move the buyer from risk recognition to proof.
Reuse checklist findings across email, social, and sales.
- First 72 hours
- Approve the standard and gather source proof.
- Minimum viable launch
- Anchor, conversion page, and first nurture touch.
- Acceptance
- Every asset uses the same tension, proof, CTA, and outcome.
11 / Budget Recommendation
Reallocate before adding spend.
Keep
Existing CRM, analytics, email, and publishing systems.
Review
Point tools used only for monthly research, ideation, or competitor watching.
Reallocate
Move the next generic awareness asset into the readiness checklist and walkthrough page.
Protect
Do not fund extra variants until the minimum campaign reaches a fair test window.
- Dollar treatment
- No amount invented. Use client-supplied costs.
- Expected effect
- Less duplicated planning and fewer speculative assets.
- Confidence
- Medium until costs are confirmed.
12 / Measurement Plan
Measure whether qualified demand moves.
Primary metricQualified walkthrough bookings
Leading signalChecklist completion
Window30 days from launch
Keep
Qualified visitors use the checklist and book.
Change
Checklist engagement is strong but booking is weak.
Stop
The target buyer rejects readiness as irrelevant.
- Baseline
- Client supplies current walkthrough bookings.
- Attribution
- Campaign contribution, not guaranteed causation.
13 / Kill Criteria
Know when not to keep spending.
Qualified buyers do not recognize the inspection problem.
Aster cannot substantiate the promised readiness standard.
Engagement appears, but qualified walkthrough intent does not.
The minimum assets cannot be built with available capacity.
- Response
- Stop, document the failure, preserve the evidence, and move to the next ranked opportunity.
- Owner
- Named Intelligence Lead with client approval.
14 / Intelligence Record Update
Next month starts smarter than this month did.
Confirmed
Readiness language connects to a high-stakes buyer concern.
Assumption
The checklist will create enough value to earn the walkthrough CTA.
Rejected
Generic reliability as the lead campaign territory.
Watch
Competitor adoption of inspection or readiness language.
Next update
Walkthrough bookings, checklist use, buyer objections, and tool-cost decisions.
- Carry forward
- Company proof, buyer language, competitor gaps, selected mechanism, kill rules, and unresolved questions.
- Next cycle
- Research what changed first. Do not pay to rediscover settled facts.
Fictional example for product demonstration. It is not a client result, performance claim, or savings guarantee.
The signature money page
Every recommendation earns its place on the budget.
The Monthly Money Map shows what should grow, what should stop consuming resources, where time and budget should move, and what the team should build next.
The example below uses a fictional company. Required spend and hours are planning inputs, not guaranteed returns.
Inspection-readiness demand
Reach facility managers before high-stakes inspections.
- Expected effect
- Qualified walkthrough interest
- Required spend
- Use existing campaign budget
- Required hours
- 6 to 8 team hours
- Confidence
- High
- Why now
- Inspection and budget-planning window
Generic reliability promotion
Stop funding a claim every competitor already owns.
- Expected effect
- Avoid redundant production and media
- Required spend
- No new spend
- Required hours
- No new hours
- Confidence
- High
- Why now
- Category language is visibly saturated
Planning time into proof
Move duplicated research and tool use into reusable proof assets.
- Expected effect
- More paid time spent producing
- Required spend
- Reallocate existing budget
- Required hours
- Redirect 8 planning hours
- Confidence
- Medium
- Why now
- Research and tool overlap is visible
The Readiness Standard
Launch the minimum campaign around a provable market position.
- Expected effect
- Demand around a specific standard
- Required spend
- Minimum viable campaign
- Required hours
- 10 to 14 production hours
- Confidence
- High
- Why now
- The market opening remains unclaimed
Each line ships with: why it is recommended, the supporting evidence, confidence, expected effect, required resources, and the condition that would make us stop.
Named human accountability
Your brief has an owner, not just an engine.
Every account gets a named Intelligence Lead who learns the business, reviews the research, pressure-tests the recommendations, and signs off before the brief reaches your team.
Sample Intelligence Lead
Sarah Collins
01
Learns the company, offer, audience, economics, and execution constraints.
02
Checks the decisive evidence and keeps facts separate from inference.
03
Reviews the Money Map, campaign, briefs, measurement, and kill criteria.
04
Records a focused 5 to 10 minute walkthrough and signs off on delivery.
Sarah Collins is a fictional name used in the sample. Your actual brief identifies the real Intelligence Lead responsible for review.
Your first month
Know exactly what happens after you sign up.
The first cycle builds the company baseline and the monthly plan. Later cycles start with what changed, what happened, and what the intelligence record already knows.
Company Profile
You provide the business, marketing, cost, capacity, and goal context.
Company baseline
We lock the offer, proof, purchase path, constraints, current work, tools, and available results.
Deep research
Company, buyer, competitor, market, culture, and proven-mechanism evidence is gathered and checked.
Commercial opportunities
Growth, cost, time, and budget openings are ranked. Weak directions are rejected.
Human review
Your Intelligence Lead checks the plan, risks, proof, execution, and measurement logic.
Delivery
You receive the complete brief, walkthrough, production handoff, rollout, and decision rules.
The record starts compounding
What shipped, what happened, and what changed become the starting point for the next cycle.
The intelligence record
The work compounds instead of resetting.
Every cycle adds confirmed buyer truths, company proof, competitor moves, market signals, tested assumptions, rejected directions, results, and open questions to the same growing record.
usable intelligence points
usable intelligence points
usable intelligence points
Confirmed buyer truths, useful proof, and what worked.
Assumptions, messages, or build choices that need refinement.
Directions, claims, and tactics the evidence no longer supports.
Open questions, watch items, and results needed next month.
The Luminol gets harder to replace every month.
Point counts are illustrative. The actual record depends on the company, evidence quality, execution, and client-supplied results.
Inside the brief
See research become a commercial plan.
This condensed example shows how deep research, a Money Map, a team handoff, and measurement connect. It is not a customer result or a promise of performance or savings.
Illustrative monthly intelligenceAster Facility Systems
Commercial goalQualified walkthroughs
What five research lanes found
Broad “reliable service” claims are saturated. Inspection-readiness connects a costly buyer fear to proof Aster can actually show.
Buyer reality
Facility managers fear small problems becoming visible at the worst possible time.
Competitive gap
Competitors repeat reliability claims but rarely define a visible readiness standard.
Company leverage
Aster can support the position with checklists, service standards, and response procedures.
Illustrative growth, cut, shift, and build view
Move effort out of generic awareness and into a provable inspection-readiness system.
Grow Readiness demandCut Generic reliabilityShift Reusable proofBuild Three-asset test
Grow: Build demand around a specific high-stakes moment. Cut: Stop leading with undifferentiated reliability. Shift: Move research and production into reusable proof. Build: Launch the minimum viable readiness campaign.
What would make us stop: Buyers do not recognize inspection risk, or the company cannot prove the promised standard.
The minimum viable campaign
Three assets, one commercial job.
- AnchorThe Facility Manager's Inspection-Ready ChecklistMake the standard useful.
- ConversionInspection-Readiness Walkthrough PageTurn interest into a booking.
- NurtureThree-Touch Risk-to-Readiness SequenceBuild belief one step at a time.
The learning loop
Measure qualified walkthrough bookings over the 30-day campaign window.
Keep
Qualified visitors use the checklist and book.
Change
Engagement is strong but the walkthrough CTA is weak.
Stop
The target buyer rejects inspection-readiness as irrelevant.
Built for companies already investing in marketing
Make the people, tools, and budget you already pay for work harder.
Bad marketing decisions already cost your company real money.
- You are already spending on people, tools, production, media, or an agency.
- An owner, internal marketer, freelancer, or agency can execute a clear plan.
- Customers are already buying and the business has a priority offer worth growing.
- You have enough activity that weak priorities, extra tools, rework, or bad campaigns create visible cost.
- You will share rough costs, capacity, and results so the intelligence can improve.
You need content volume or outsourced execution.
- The company is pre-revenue and the offer is not proven.
- You mainly need someone to keep social channels posting.
- Nobody is available to build, publish, or run the work.
- You want generic AI output instead of checked intelligence.
- You need several brands, offers, or campaigns in one cycle.
One plan. The full stack.
A complete monthly intelligence cycle. $299.
Deep research is not an upgrade. Company, buyer, competitor, market, culture, campaign, planning, budget-protection, measurement, and memory work all sit inside the same monthly cycle.
We provideDeep research, commercial diagnosis, growth and efficiency
priorities, campaign strategy, production order, creative
direction, measurement logic, and company memory.
Your team providesFinal copy, design, production, publishing, media,
implementation, and result data.
The Monthly Intelligence Brief
$299/month
One full research, economics, strategy, execution-handoff, and learning cycle for one company.
- Five-lane company, buyer, competitor, market, culture, and mechanism research
- Ranked growth openings and time, tool, rework, and budget priorities
- One focused, human-approved commercial plan
- Campaign DNA, three-step creative direction, and four production briefs
- First 72 hours, 30-day rollout, reuse, and stop-doing guidance
- Stress tests, measurement rules, verified evidence, and company memory
- One factual-correction round
Not included:
finished copyfinal designimagesfilming or editingpublishingmedia buyingimplementationcallslive dashboardscontinuous monitoringmultiple campaignsunlimited revisionsguaranteed results
Common questions
Understand the business case and the boundary.
The Luminol is designed to improve marketing economics without pretending to guarantee revenue or replace your production team.
How can The Luminol help us make more money?
By finding stronger customer demand, sharper positioning, useful competitor gaps, provable claims, better timing, and campaign mechanisms tied to one offer, one CTA, and one commercial outcome. That gives marketing a better-supported chance to create revenue. It is not a revenue, lead, reach, or ROI guarantee.
How can this reduce marketing costs?
The Luminol handles recurring research, synthesis, competitive analysis, opportunity ranking, campaign planning, briefing, and measurement design. It also identifies weak priorities, avoidable rework, do-not-fund work, minimum viable execution, and stop conditions. When you supply current hours, tools, and spend, the brief can show where work or cost deserves review. Actual savings depend on what your company can genuinely reassign, consolidate, or stop.
Does it replace our marketer or software stack?
No. Keep the people who create, publish, manage channels, buy media, and improve performance. The Luminol is the research and intelligence layer behind them. It can reduce reliance on point tools used only for research, ideation, competitor checks, or planning, but it does not replace your CRM, analytics, ad platforms, email or publishing systems, dashboards, or integrations.
What exactly do we receive every month?
A complete Monthly Intelligence Brief with deep company and market findings, Buyer Truths, competitor and market contradictions, ranked growth and efficiency opportunities, a mechanism transfer, one focused commercial plan, creative direction, four production briefs, a first move, 30-day rollout, safeguards, measurement rules, company learning, and source-linked evidence.
Is this just a PDF?
No. The product is the research, decision system, campaign structure, team handoff, and monthly learning behind the brief. The work arrives in a clean, shareable format your team can open, forward, and build from. It is not a decorative report or an information dump.
Is the brief AI-generated?
AI assists with research, organization, comparison, and synthesis. AI output by itself is not treated as evidence. Material claims connect to checked sources or are clearly marked as inferences. A named Intelligence Lead learns the business, reviews the decisive evidence, pressure-tests the plan, records the walkthrough, and signs off before delivery.
Why not just use ChatGPT?
ChatGPT can create options and drafts. The harder work is defining the research standard, examining the full business and market, checking evidence, finding commercial and cost opportunities, rejecting weak priorities, building the team handoff, defining stop rules, and preserving what the company learns. The Luminol manages that complete system.
Do you write, design, or publish the campaign?
No. The brief provides the campaign strategy, creative direction, production briefs, build order, reuse plan, and measurement logic. Your team creates and publishes the finished work.
How many brands, offers, and campaigns are included?
One company, one brand, one offer, one principal audience, one commercial goal, one campaign, one CTA, and one measurable outcome are included in each monthly cycle.
How does measurement work without a dashboard?
The brief defines the primary metric, data source, baseline status, measurement window, leading indicators, and rules for keeping, changing, or stopping the campaign. Your team supplies the available results for the next cycle.
Can we revise the recommendation?
One factual-correction round is included. A changed offer, audience, goal, campaign preference, or strategic direction is new scope or belongs in a future monthly cycle.
Are calls included?
Recurring calls are not included in the $299 Monthly Intelligence Brief. The written brief is designed as a complete team handoff and includes a focused 5 to 10 minute recorded walkthrough from the Intelligence Lead.
What changes after the first month?
Month one builds the company intelligence baseline, evidence record, starting assumptions, and first decision. Later cycles compare new research and supplied results with that record so useful truths stay and weak assumptions get challenged.
Make the next dollar smarter
Put your next marketing dollar behind better intelligence.
Tell us what you sell, where the business needs to grow, what marketing already costs, which tools and people you use, and what your team can realistically execute. We will build the intelligence record from there.
$299/month • one company • one offer • one principal audience • one commercial goal